NOTE: This blog does not contain medical advice. It is not intended to be a scholarly journal, merely a good-faith effort by unpaid, self-funded volunteers to help others beginning their own kidney transplant quests. Please always check with your own medical and other professionals before taking or not taking any action that might be discussed here. Never rely on any information in this blog. It's only information acquired during personal, non-professional experiences during our own kidney quests. Always consult with, and rely only upon information from, licensed medical practitioners with whom you have a doctor-patient relationship.

Monday, January 7, 2019

What Your Webpage Should Contain and How to Use Facebook to Launch a Campaign

An effective webpage interests, informs and motivates. And it does so quickly.

Make your Point Quickly:

Internet viewers are impatient people.  Data we’ve collected on one of our websites that garnered 4.6 million page views indicate that the average duration of visit was 5 seconds. That’s not necessarily indicative of all such websites but it does emphasize the need to make your point and do it quickly.

What Device is Used to View Your Website and Why that is Important:

The overwhelming number of visits to our websites are accomplished via a mobile device, not a desktop computer.  So you want to make sure that your website is “responsive” to the device used to view the website.  Blogger.com websites automatically respond to the device viewing them and adjust the format to accommodate the device.

Next, Your Website - Tell Your Donor What They Need to Know:

1.    I need a kidney to live.
2.    Help me by sharing this post.
3.    This is the reason I need a kidney to live.
4.    This is my current medical condition.
5.    Sharing can help me reach more people so that my donor can find me.
6.    Who I am.
7.    How to help me.
8.    Why this is serious – what my options are.
9.    Kidney education: direct donation, paired kidney exchange, kidney transplant chains, testimonials, videos.
10.    Kidney donation information.
11.    To speak with someone confidentially, here’s a person to contact (usually your hospital donor coordinator).
12.    Request that the reader share the post publicly.

13.    Mention (a footnote is good) that costs are reimbursable and that all medical expenses of the donor are covered by the recipient’s medical insurance (if that's the case - check on that).

See, e.g., Kidney4Augie.blogspot.com.

Facebook Posts Should be Public, Not To Just Your Friends:

This is important. Change your Facebook option on sharing from “friends” to “public”. If you don’t, no one will be able to share your posts beyond just your own Facebook friends.

Initiate a Facebook Campaign:

On Facebook, post something like this: “I am Saul. I need a kidney to live. Not necessarily yours but someone’s kidney. You can help simply by sharing this post mentioning Kidney4Saul.com.”

The goal is to get your Facebook post (and your website) shared by others and to get it to go viral.  An effective call to action is simple – “share my post”. You’re not asking for a kidney, just a "share".

Follow up in a few days with a new Facebook post thanking everyone for sharing your initial post and asking that they share this post also (you’ll want to do this repeatedly over time).

Monitor Your Responses:

Blogger provides very convenient analytics that record the time of each visit and display that data graphically.  With that information, you’ll be able to see when best to make your next post in order not to get buried under an avalanche of daily posts by others but, instead to ride the crest of new posts and be near the top of your audience’s new posts each morning and evening.  Multiple posts are recommended, each saying pretty much the same thing: share this post.

And, worth repeating, if your Facebook post is limited to “friends” then only your friends will see it, no matter how many times it’s shared.  Make sure that your post is set to be seen by “public.”  That way your friends' friends who are not also your friends can see your post and get to your website.

Step-By-Step - How to Make a Post Shareable on Facebook:

1.    At the top of your News Feed, you will see “What's On Your Mind”. Tap it to make a new post.
2.    3.Tap the grey triangle icon next to “Friends”.
3.    Select “Public” to make Facebook posts shareable.
4.    Tap “Share” to post.

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